If you are working with a quality SEO firm, they will do a lot to help you position your website on the search engines where your clients can find you. But what process, exactly, do they use to start building those rankings? Many people don’t know exactly what they do, and every company is different, but there are some basic services that most SEO firms offer that can get things moving.

They can begin with a review of your content and structure, and make suggestions on how to improve the experience for search engines and for actual human visitors. They will help you develop the content for you pages if necessary, and do the keyword research so they know how to target their efforts. Once those things are done, it’s all about building links and connecting with customers.